4 Reasons Why Press Releases Are Still An SEO Best Friend, Despite What Everyone Else Says
Ivy Lee wrote and distributed the first press release in 1904, and for the 90 years that followed, we watched it become an efficient way of publicizing a brand and maximizing exposure.
Then we rolled out the red carpet for the age of the Internet, and like everything else, SEO’s seemed to exploit an otherwise effective form of marketing for better search rankings.
The thing about Internet press release syndications that had certain SEO’s over the moon was it was easy to obtain a large amount of back links, albeit low quality, with exact-match anchor text in just a few minutes.
The result?
Your site skyrocketed to the top of the SERP.
Enter Matt Cutts, the “Commissioner of Major League SEO”—
After all, exploiting good marketing avenues for search engine rankings is as part and parcel of SEO as steroids are part and parcel of major league baseball in the past decade, right?
The good news is that Matt Cutts is cleaning up the sport, and he’s bringing his little black and white friends with him to help.
His aim?
To force SEO into the realm of real marketing, no matter what resistance stands in his way. Which is exactly why now, more than ever, a press release is enormously valuable to an SEO, despite what everyone else thinks.
The only question you should be asking yourself when it comes to press releases is whether or not you’re a good marketer!
So how does an SEO squeeze real value out of a press release?
Forget about back links, anchor text, keyword density, title tags, image alt tags, and everything else you were taught about SEO, and become a good marketer.
This article demystifies the lampooning press releases have taken over the past year so we can finally put to rest this unproductive discussion.
And I’ll show you real proof of why press releases should be a part of every SEO’s bag of tricks.
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